Use reverse type sparingly.
I often see websites where the main content has a dark background and the font is white or light-colored.
I see them, but usually I won’t read them. Why? Because they are so hard to read.
Reversing type on headers, footers and navigation is fine.
It separates these sections from your main content and puts the focus where it should be.
A white background draws your eye to the text. Apply ample margins, give your type a nice dark color for optimum contrast and you’ll be sending a subliminal “welcome” sign to your website visitors.
Legibility is so vital when asking someone to read your content. Make it easy!
Books, magazines & newspapers.
When is the last time you read a book or magazine that had black pages and white type? Hmmm??
And checkout the websites of Google, Facebook, Yahoo, MSN, Adobe… They must know something, right?
OK, ’nuff said.
Red Pepper (and reverse text) should compliment — not overwhelm.